A Book Review: Marketing 4.0 Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF)

doi:10.4038/sljms.v2i2.44

Journals › Sri Lanka Journal of Management Studies

A Book Review: Marketing 4.0 Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF)

Sri Lanka Journal of Management Studies · 2020

https://doi.org/10.4038/sljms.v2i2.44

Read at the publisher Citation tracking 🔒

This index records bibliographic metadata and links to the publisher's own page. It does not host or link directly to full text. Citations recorded: 2.